Avesys Partner Program

Bring real database tooling to your customers — and grow a recurring revenue line.

Avesys partners with MSPs, system integrators and SQL Server consultancies to deliver on-premise database performance monitoring, schema management, and data tooling that customers actually keep renewing. We bring the product. You bring the relationship.

No fee to joinDeal registration & protectionRecurring revenue modelNFR licensesEMEA-first
Built for
MSPsVARsSystem IntegratorsSQL Server ConsultanciesMicrosoft PartnersData & AI specialists
Why partner with Avesys

Three reasons partners stay — led with your outcome.

We sell into your customers, not around them. Every benefit on this page is framed around what the partner's P&L looks like a year in — recurring revenue, an estate that grows, a market your team already knows.

A product your customers keep paying for

Avesys is in production at enterprises that signed multi-year deals on day one. On-premise database tooling is a real, recurring need — not a one-time engagement. Renewals show up because customers genuinely keep using the product.

Outcome · RetentionMulti-year

Recurring revenue, not one-time fees

Every renewal pays you again. Build an annuity, not a project pipeline. Four products in the catalog — DPM, Database Compare, DataForge, SQL Version Control — compound on the same customers you've already won.

Outcome · AnnuityEarn on renewal

A market your team already knows

If your business already touches SQL Server — managed services, DBA consulting, Microsoft solutions, data platform projects — your customers already need what we sell. No new market to educate. No new persona to learn.

Outcome · Familiar buyerNo new market
Who we partner with

An existing SQL Server practice — and credibility with database buyers.

We're selective on purpose. Partners who already speak the database buyer's language close faster, renew higher and unlock deeper benefits over time.

01 · MSP
Managed Service Providers Running SQL Server estates for clients today.
Ideal fit
02 · VAR
Value-Added Resellers Database tooling already in your catalog.
Ideal fit
03 · SI
System Integrators Delivering data platform projects at scale.
Ideal fit
04 · DBA
SQL Server Consultancies Performance, migration, DBA-as-a-service work.
Ideal fit
05 · MS
Microsoft Partners Data & AI or Modern Work specializations.
Ideal fit
What you get

Sales, technical, marketing — the support a real partnership needs.

Six things every Avesys partner gets from day one. No tier table, no commission ladder to climb — just the support you need to close, deliver and renew.

01

Deal registration & protection

Register an opportunity and we don't compete with you on it. You own the customer relationship — first-to-register wins, and our partner team mediates any conflict.

02

Sales enablement

Battle cards, competitive positioning, demo environments, and scripts. Everything your reps need to qualify, pitch and close — without reinventing the deck.

03

Technical certification

A structured program that gets your engineers from zero to confidently deploying and supporting the Avesys platform. NFR licenses included so your team can practice in their own lab.

04

Co-selling support

Our solutions engineers join your customer calls when you need a deeper technical voice in the room. You stay the lead. We back you up — no surprises in front of the buyer.

05

Marketing support

Co-branded materials, joint webinars and content you can put your logo on. We help you generate pipeline, not just close it — pipeline shows up before quota does.

06

A real partner team behind you

Direct access to a partner manager who knows your business, your pipeline and your customers — not a portal ticket queue. The number you call is a person, not a chatbot.

What we expect from partners

We're selective because we want partners to actually make money.

Four commitments that separate a working partnership from a logo on a website. Meet them and your team closes more, renews more, and unlocks deeper benefits over time.

01 · Practice

Genuine SQL Server practice

Engineers who've touched DBA work — performance tuning, migration, blocking and deadlocks in production. Not a logo on a website. Not a generic Microsoft partnership.

02 · Sales

A trained sales rep

At least one person on your team who can pitch Avesys with confidence — qualify the buyer, frame the recurring model, hold the line on price. We enable the rep. You hold the seat.

03 · Technical

A certified technical resource

Someone on your bench who can install, configure and troubleshoot the Avesys platform end-to-end. The first call a customer makes after deployment lands on a person who knows the product.

04 · Commitment

Commitment to the relationship

Avesys is not a transactional resell. We expect partners to support what they sell — implementation, managed services and consulting around the platform are yours to keep, and yours to stand behind.

Partners who invest in enablement close more, renew more, and unlock deeper benefits over time. Investment compounds — on both sides.
How it works

From application to first registered deal — in four steps.

No week-by-week table, no enablement gauntlet. Apply, align, enable, sell. Most partners register their first opportunity inside 30 days.

1Apply

Tell us about your business

A short application — your SQL Server practice, your customers, where you see Avesys fitting. We respond to qualified applications within 5 business days.

Step 01 · < 1 week
2Align

A 30-minute call with our partner team

We confirm fit, walk through the program, and answer your questions. No commitment, no slide deck — a real conversation about whether this works for both sides.

Step 02 · 30 minutes
3Enable

Sales training & technical certification

Structured enablement for your reps and engineers. NFR licenses so your team can build a real demo environment in their own lab — not a sandbox we control.

Step 03 · 2–3 weeks
4Sell

Register your first opportunity

Bring us into the pursuit. Our team backs you up through the deal — co-selling, technical depth, deal protection. You stay the lead from first call to signed contract.

Step 04 · Day one
30 days
Typical time-to-first-deal
Most partners are ready to register their first opportunity within a month of applying — enablement is on a timeline that respects how fast your team actually moves.
The product story you'll be telling

Four products in the bag — live in production today.

Every Avesys product is generally available, in production at paying customers, and priced predictably. Land the platform on one product — expand into the other three on the same accounts.

Live in production · Sell today

Four products, four entry points into the same customer. Each new product lands on accounts you already won — and pays you again on every renewal.

Why this matters now
"The customers your team is already selling to — already need what we sell."
Used in production today

Real workloads, enterprise customers, multi-year contracts.

Avesys runs in production at retail and manufacturing enterprises across EMEA — the kind of customers your team is already selling to. Mission-critical SQL Server environments where downtime is a revenue problem, not just a ticket.

That's the story partners walk into customer conversations with. Not a pitch about a new entrant. A platform that's already in production at peer-scale enterprises, sold on a recurring license — and a roadmap that gives you more to sell back to the same accounts every quarter.

FAQ

Six questions partners ask before they apply.

Short answers. If you want the longer version, the partner team is one application away.

01 · Joining

Is there a fee to join the program?

No. Joining the Avesys Partner Program is free. We invest in enablement; you invest in your team's time. That's the trade.

02 · Deal protection

How are deals protected?

Register an opportunity and you get protection while you work it. First-to-register wins; our partner team mediates any conflict and stays on your side of the conversation with the customer.

03 · Renewals

Do I earn on renewals?

Yes. Avesys is a recurring license model and partners earn on the customer relationship over time — not just on the first sale. Renewals compound; that's the whole point.

04 · Support

What support do I get on customer issues?

Certified partners escalate directly into our technical team. You're not stuck in a generic queue — your partner manager and a named technical contact know your account.

05 · Services

Can I sell my own services alongside the product?

Yes — and we encourage it. Implementation, managed services and consulting around Avesys are yours to keep. The product is the product. The relationship is yours.

06 · Regions

What regions are you partnering in?

Currently focused on EMEA, with selective recruitment in other geos. Apply and we'll tell you where we are — we'd rather have the conversation than hide behind a map.

Card 01 · Ready to apply

Tell us about your business.

A short application: your SQL Server practice, the customers you serve and where Avesys fits. We respond to qualified applications within 5 business days.

Apply now →No fee · No commitment
Card 02 · Want to learn more first

Book a 30-minute call with our partner team.

No commitment, no slide deck. A real conversation about your business, your customers and whether the program is the right fit — both ways.

Book a partner call →30 minutes · No prep